Free tool for shop owners

Google Ads ROAS Calculator

Move the sliders. Starting numbers are real Auto Mastery client results.

Your inputs

What you invest in ads each month

What you pay for each new-customer phone call

Of new callers, how many book and show up

Of cars that show, how many pay for work

Average first-visit invoice

ROAS (first visit)
6.2x
$6,234First-visit revenue / mo
5.5New paying customers / mo
$180Ad cost per new customer

What if…

The funnel

New callers
41.7
Showed up
7.3
Paying customers
5.5
First-visit revenue$6,234

Lifetime value

First visit
$6,234
6.2x ROAS
6 months
$7,934
7.9x ROAS

New customers keep coming back. Based on Auto Mastery client data, repeat visits from the same customers add another 1.7x return on ad spend within 6 months (e.g. 5.0x on the first visit becomes 6.7x by month 6).

Benchmarks: client-reported results from 73 Google Search and 89 Local Services accounts managed by Auto Mastery ("Blended" pools both channels), each with 3+ live months and $1,500+ spend, pulled Oct 22, 2026, with statistical outliers excluded (1.5× IQR rule on log ROAS). "Average" is the combined (lead-weighted) results of all accounts. "Top 25%" is the combined results of the top quarter of accounts ranked by ROAS. Estimates for illustration only, not a guarantee of results. Your results depend on your market, phones, pricing and capacity.

Next step

Want to see what your shop could do?

Bring your real numbers to a Revenue Accountability Call. We'll walk through your ad spend, your phones and your tickets together, and show you where the gaps in your funnel are.

Book a Revenue Accountability Call